Value proposition: it’s a marketing statement that summarizes why a consumer should buy a product or use a service. It should clearly and concisely communicate what customers can gain from selecting a particular brand over that of its competitors. In a value proposition, you don’t want your product to be viewed as being worth less than what your competitors offer. But even worse, in a bit of a quirk of how letters and spaces can fall, if you take out the space between “worth” and “less”, you get “worthless”, which means something of no value. If that word is used in conjunction with how your product is viewed by customers, it’s a word that will likely kill your brand. In the book of Philippians, the Apostle Paul, in a sense, communicated some value propositions. In chapter three, he starts off with describing the value of some things that many considered as extremely valuable in that day and age. They had to do with status and achievement in the reli...
To excel, according to some of the meanings from a few dictionaries, is to surpass others, do extremely well, outdo, do something better than anyone else. In 1 Thessalonians 4:1, we find the phrase “excel still more”. It prompts the question: if we are already doing something better than anyone else, why would we be encouraged to do even more? Perhaps it would be helpful to see the wording that other translations use for “excel still more” to see why we would be encouraged to do so. Here is a sampling: • abound more and more • to keep doing so more and more • but try even harder • live that way more and more. • that you progress even more. • that you increase more and more in how you ought to walk Maybe it would also be helpful to see some other verses where the word “excel” is used: “Now in Joppa there was a disciple named Tabitha (which when translated means Dorcas); this woman was excelling in acts of kindness and charity which she did habitually.”...