Value proposition: it’s a marketing statement that summarizes why a consumer should buy a product or use a service. It should clearly and concisely communicate what customers can gain from selecting a particular brand over that of its competitors. In a value proposition, you don’t want your product to be viewed as being worth less than what your competitors offer. But even worse, in a bit of a quirk of how letters and spaces can fall, if you take out the space between “worth” and “less”, you get “worthless”, which means something of no value. If that word is used in conjunction with how your product is viewed by customers, it’s a word that will likely kill your brand. In the book of Philippians, the Apostle Paul, in a sense, communicated some value propositions. In chapter three, he starts off with describing the value of some things that many considered as extremely valuable in that day and age. They had to do with status and achievement in the reli...
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